Why CMYK and not RGB?
CMYK is the colour model used for printing with lithographic and digital presses. RGB (Red, Green & Blue) is the colour model used for devices such as a computer monitors or screens as they can only be viewed with natural or produced light.
CMY (Cyan, Magenta, and Yellow) are the primary colours used in both lithographic and digital printing. These three colours are used in printing because virtually any visible colour can be created simply by mixing them in various amounts. In theory, when combined, CMY (Cyan, Magenta, Yellow) should produce black. However, due to minor impurities contained in inks, the result is often a muddy dark brown. For this reason, black is added as a fourth printing ink. Black is recognised as a 'key' colour, hence it is designated with the letter 'K". The pigments of CMYK are printed in small dots and if you were to take a magnifying glass to the paper, you would see that it would mainly be just a bunch of small dots spread out across the sheet.
Remember: Dyes and pigments do not produce as wide a range of colours as light. So, when an image is printed on paper, there is often an unwanted change in tones, and the colours may be more muted than they are on a computer monitor.
When CMYK process cannot achieve the depth of colour required, a Pantone® colour can be used either as a fifth colour, on its own, or with other Pantone® colours. Pantone® is a standardised colour matching system, utilising the Pantone® numbering system for identifying colours. By standardising the colours, designers, printers and manufacturers in different locations can all reference a Pantone® numbered colour, making sure colours match without direct contact with one another. There are further Pantone® palettes available in addition to the standard solids such as metallic, neon and pastel. All Pantone® colours are followed by a C (coated paper), U (uncoated paper), or M (mat paper) suffix.
"A huge thank you for all of the printing that you turned around for us so quickly over this weekend. I really appreciate the speed and ease of working with you and your team."
"Hartgraph are consistent in their service to us as a supplier, communication and response is always clear and precise and delivered in a timely manner."
"I can’t tell you how much I appreciate this. Thank you yet again for saving the day."
"I have just showed the team the boxes you dropped off and they think they are great! Thank you so much, this was such an easy process to get everything organised with you. 😊"
"It was a pleasure to work with you on this project. Thank you for all your time and effort - it really made the difference and I think it looks great, the client was super happy.
"It’s amazing what we can achieve when we put our heads together! We make such a good team!"
"Just a quick note to comment on the excellent print and finishing of this job it looked really good!!"
"Thank you for sending the cartons. We received it fine and they look AMAZING. We couldn't be happier."
"Thank you for sending the cartons. We received them fine and they look AMAZING. We couldn't be happier."
"Thanks so much for all you did to create such a gorgeous mock-up of our brochure. It looks great! We sincerely appreciate your attention to detail on this project!
"Thanks so much for all your hard work. We appreciate this was very rushed and complicated at times, so we really appreciate your can do attitude! 😊 Pleasure working with you!
"Thanks to all of you for the fantastic product you produced. It went down a storm."
"The AR brochure looks pretty perfect to me! Brilliant print and finishing job so thanks to all of you in making it look wonderful - I knew I could trust you!"
"The work you’ve done for the club over the last twelve years or so, often at ridiculously tight timescales, has been wonderful, and I felt it was time I publicly acknowledged that."
"They were absolutely over the moon with them and wanted to pass on their thanks too. It all looked awesome and the samples fitted in the mock-up boxes perfectly. Good job."
"We've just received the brochures and we absolutely LOVE them! Thanks so much for your help and getting these to us so quickly - the team are incredibly pleased.
"What can I say dude, PERFECT!!! I'm so happy with them! You're awesome at what you do dude, the quality is second to none!